A logo by definition is a graphic representation or symbol of a company name, trademark or brand. It is often uniquely designed for ready recognition. Your logo is the design or symbol that represents your company or organization. A well designed corporate logo signals the existence of a company, its strength, services and products offered. The aim is to create a lasting impression on a customer's mind.
One of the most important steps in the design process is accumulating the information I’ll need. First, I'll work with you or your team to discuss your goals, identify your audiences, analyze your brand, access your competition, and refine your market position.
It’s now time to put my nose to the grindstone. After reviewing the materials given to me, I can start research. This phase usually entails taking into account competitors, market trends, product/service differentiators, the history of the business/client, and the future of it as well.
Often best presented as a PDF file with the design in context. It’s now the job of you, the client to review the designs and provide feedback based on your objectives. Changes can be made as needed, final touches are agreed upon. Once approved, the finished piece will be implemented across all deliverables, which may include both print and web.